adobe to acquire workfront for $1.5 billion

Today the company is officially announcing how it intends to use it. There is already a video, what makes Adobe and Workfront special.Five months ago, Adobe purchased (for $1.5 billion) Workfront, a company that helps build marketing department workflows. The easiest way is always to watch the video about Workfront. What makes Workfront special? What do they say about themselves? Our Landscape for Collaboration focuses (at the moment still) on other market participants. This may change now, with the acquisition of Adobe. We, on our portal CRM-TECH.WORLD have deliberately not yet reported in detail about Workfront, because it does not yet play a special role in the German or German-speaking market. The Workfront topics include Project & Workflow Management, Marketing Resource Management/MRM, Digital Asset Management/DAM.

We are not alone in talking about the MarTech market.

With about 1,000 employees and about 3,000 renowned customers, Workfront is a big player in the market. Well, a Start up Workfront isn’t anymore. In the headline of Techcrunch is also Workfront the Start Up Now I read yesterday, on : Adobe buys Workfront, a $1.5 billion workflow software company. Their customers proudly presented quite complex solutions. Workfront or Heidi Melin (CMO) always brought two interesting sessions about workflow and collaboration. I know Workfront as an active sponsor of the Martech-Conference in Boston. Adobe acquires Workfront, a $1.5 billion workflow software company

Adobe to acquire workfront for $1.5 billion